AstraZeneca Headquarters in Macclesfield is a multi-million pound new build consisting of five floors of restaurants, conferencing and training suites. Internal branding was sorely needed, forming a key part of the strategy to communicate the business values to all who would visit and work there. The building needed to provide a backdrop to stimulate discussion, challenge conventional thinking and create an energetic hub.
The environmental graphic solution created brought to life what is special about the business, and its surrounding community, as well as indicating the purpose and potential use of each area. We worked with the fabric of the building to make the graphics work even harder within the wide corridors - with extended sightlines creating impactful visual clues to the area's offer - combining both personality and practicality.
"We believe the building is an uplifting place, where people will feel energised by their surroundings and proud to be part of a global business which changes people's lives."
Chris Butcher, FM Business Partner
Hospitality Interiors, 01.03.07
Design studio Household was set up in 2004, and is run by Sarah Page and Michelle…
