Over the years leading UK electrical retailer Currys has seen price based 'box-shifting' retail evolve into something infinitely more complex involving multiple channels. In order to maintain market share Currys would need to demonstrate expertise in electricals and grow the lifestyle link with customers through developing a language and in-store personality that would engage them in a two way conversation.
We were engaged in 2004 to develop the Curry's customer journey. We are still working with them today. We have defined a communication hierarchy, visual language and signing system expandable across the entire portfolio.
Store fronts are fast moving advertising campaigns with the ability to literally grab people in off the high street through single-minded targeted messages. We've helped Currys harness this. Our work developing impactful window displays, particularly the Whitehaven 'digital switchover' fascia demonstrates Currys commitment to the pace of change.
Design solutions over the years have considered all type of POS communication from calendar events such as the World Cup to Peak Christmas - from price and package deal graphics, to in-store branded highlights, from communicating in-store services such as delivery, installation and buyers guides to eco-messages highlighting free pick up of old electrical appliances to be re-cycled.
Design Week, 23.04.06
Dixons moves on-line, while Currys goes digital on the high street, in line with a…
