Multi-brand group Mosaic (part of Baugur) needed a space that could showcase, on a daily basis, Oasis, Coast, Odille and Whistles, whilst providing a working hub for the PR team and an outpost for head office. The space was to entertain investors, journalists, and fashionistas by creating flexible design solutions from which to project up and coming seasonal collections across all brands. Our challenge was to find a design language for Mosaic to enhance, not overpower the brands, and communicate Mosaic as a group with its finger on the fashion pulse.
The concept was to create a space that feels more like a party than a showcase. We worked with the existing domestic feel of the apartment to create a footprint that works together as a holistic space or smaller segments. This affords ultimate flexibility, changeability and pace for brands with different and strong personalities.
The result delivers a hybrid work–come-entertain experience ready to host any fashion party or brand launch. It has been booked as a studio backdrop for BBC’s ‘What not to wear’, with journalists citing the space as a destination on their fashion map.
