With the increasing trend for flat-packed takeaway rooms, New Heights' strategy was risky and different. How about well made furniture you don't want to throw away? The challenge was in communicating the added value, the bits you can't always see, and the emotional benefits of furniture that is made in partnership with skilled craftsman rather than faceless factories.
New Height's brand story is wonderfully rich and something we enjoyed bringing alive for customers. We developed an intimate tone of voice and unique photography style for New Heights. POS brought out the personality of each range to life and provide flexible anchor style room-set devices. It was essential that the strong personality of the brand exist from big scale introductory graphics in the window through to point of purchase swing tags and direct mail.
Since we began working with New Heights in 2005, the business has opened new stores year on year. Ensuring bespoke services and quality design underpins the specialness and added value of New Heights' furniture.
Retail Week, 07.01.05
Household has been picked by furniture retailer New Heights....
