High street fashion has changed, cut-price catwalk copies drive shopping frenzies, buying clothes online has become enjoyable. The Oasis concept store going forward needed to appeal to an existing customer base as well as a different, younger kind of shopper open to the new and now.
Our creation of the ‘catwalk of looks’ and ‘dress up’ fitting rooms sit at the heart of the new Oasis boutique experience. The new personality touched every aspect of the store environment from customer flow, to window storytelling and product merchandising, to architecture and graphic layers. Fashion wardrobes and destination zones situated around the store promote key seasonal collections and give customers confidence to shop for on trend fashion items.
The new store format, which debuted on Regent Street and then Trafford Centre, has evolved the Oasis brand and its authority over multiple apparel categories alongside its changing customer. Sales figures show the concept in converted stores has seen a dramatic uplift.
