Oasis
Oasis
Oasis
Oasis
Oasis
Oasis
"Boutique-style store" Drapers

Winner of the Interior Design award at the Daily Mail UK Commercial Property Awards 2009

The Opportunity

Household was briefed to evolve and re-fresh Oasis as the leading high street fashion boutique; elevating the brand to appeal to the savvy fashion-led customer, while attracting a younger profile looking for a dynamic fashion focus

Our Solution

 

Our concept revolves around a series of key customer experiences:

Brand Truths – The concept ‘Fashion Whirlwind’ was created to revive pace and energy – linking the various fashion stories under the Oasis ‘attitude’. ‘Shoppable’ windows set the scene from the start.

Unexpected Moments – Pop-up fashion houses introduce and showcase new collections, aiding navigation by inspiration, while guiding the customer to entire looks not just items.

Meaningful Pauses – Messages are planted in unexpected places to communicate with her in a fun way and always as fashion ‘expert’.

Loyalty Factors – Fitting rooms are spacious and luxurious enough to encourage experimentation and exploration. Single payments pods behave like concierge desks, creating intimacy not ‘transaction’.Customer service innovation sells.

 

Where we’ve made a difference

Since the store’s launch in November 08 alongside the debut of luxury London mall Westfield, Oasis Westfield is outperforming all stores in the portfolio, and living proof that design innovation drives ROI.“We’ve changed everything, but we’re excited about it” Sharon O’Connor, Managing Director, Oasis

Launch dates

  • Westfield, London, 2008
  • Regent Street, London, 2007
  • Trafford Centre, Manchester 2007
All eyes on Westfield
All eyes on Westfield

Drapers, 08.11.08

Oasis's boutique-style store at Westfield London is a brave move by the...