Household - designs places for people

The Opportunity

Household was briefed to evolve and re-fresh Oasis as the leading high street fashion boutique; elevating the brand to appeal to the savvy fashion-led customer, while attracting a younger profile looking for a dynamic fashion focus

Our Solution

Our concept revolves around a series of key customer experiences:

Brand Truths – The concept ‘Fashion Whirlwind’ was created to revive pace and energy – linking the various fashion stories under the Oasis ‘attitude’. ‘Shoppable’ windows set the scene from the start.

Unexpected Moments – Pop-up fashion houses introduce and showcase new collections, aiding navigation by inspiration, while guiding the customer to entire looks not just items.

Meaningful Pauses – Messages are planted in unexpected places to communicate with her in a fun way and always as fashion ‘expert’.

Loyalty Factors – Fitting rooms are spacious and luxurious enough to encourage experimentation and exploration. Single payments pods behave like concierge desks, creating intimacy not ‘transaction’.Customer service innovation sells.