Sensory Experience

The House of Bols, Amsterdam, is quite simply a wonderful example of how innovatively a brand can be brought to life. Visitors are invited to come and explore the world of Bols alcohol products, to have “a spectacular adventure in taste, smell, image and sound“.

See the collection of traditional Dutch houses filled Bols alcohol that get handed out on KLM flights (weird!); hear a drunken night out on the town with A 280° projection of nightclub music; touch the ingredients of all the liqueurs; smell from 1 of the 36 ‘puffers’ which each have a distinct aroma and undergo the ‘taste tests’ to see how your brain reacts to the smells of the liqueurs.

Go to houseofbols.com for more info.