ASOS.com picks Household for re-brand

We are thrilled to have been selected by UK’s leading online fashion and beauty store ASOS.com to re-brand their corporate identity, with a vision to broaden its appeal across male and female target groups, both in the UK and internationally.

Matt Setchell, Head of Creative says

“2008 is about moving the brand forward, taking it to new heights – offering more fashionability, more convenience, more luxury, and more reasons to keep shopping with us.

We immediately selected Household for their spirit, energy and creative pace, in short, they captured the essence of the brand and demonstrated its future potential”,.

We will re-design the ASOS brand identity, focusing on the logo, labelling and packaging.  The new look is set to go live Spring 2008.

We can’t wait to get that first order through the post, the packaging will be good enough to wear too…