Greenpix Zero Energy Wall-Beijing
Housing the first venue dedicated to media art in Beijing, this entertainment centre brings its inside outside with a media wall covering one whole façade of the building.
The GreenPix Zero Energy Media Wall by architecture firm Simone Giostra & Partners is the world’s largest LED display and has a self sustaining energy life-cycle.
By harvesting sunlight during the day via photovoltaic solar cells, the wall uses this energy to light up the LEDs at night.
Embedded with intelligent software, future content will include Olympic events, weather forecasts and video gaming.
In a time when sustainability is so high on all retailers agenda, we think this media wall is an exciting development. Add to this the fact that more and more customers are turning to the internet because it can respond in real time to developments in the real world.
You’ve now got a potentially groundbreaking tool for stores to market their products, respond to or create events pertinent to consumers lives, and project themselves as retailers who are as up to date as their internet counterparts. All done in a sustainable way.
click here for the Greenpix website:
http://www.greenpix.org/press/PDF/GreenPix_press-kit_EN.pdf
Posted in: Pure Inspiration, 11.06.08
Comments
James Donkin on 12.06.08 wrote:
This is fantastic. Long gone are the days when being environmentally friendly meant growing dreadlocks, rolling in mud and tying yourself to a tree. This building looks amazing.
The inherent benefits of sustainibilty aside, the value added by innovation like this - by external PR-ability and internal staff motivation - can be massive.
It reminds of something I read on PSFK blog earlier. Apparently an architect named Sheila Kennedy has designed a home capable of generating 16,000 solar watt hours of electricity with light-sensitive curtains.
Quote: "While the technology is currently too expensive for immediate use, it gives us an idea of how a home could be designed using power-generating curtains that define space as well as sustainability"