FoodInc

A celebration of ‘all things food’ has come to Whiteleys and with it a breath of fresh air into a previously stale shopping centre. In the place of trampolines and uninspiring RMU’s  there is a traiteur, greengrocer, home made pasta stall, deli, and cheese counter.

Foodinc represents a new movement in food retailing. A simple, confident 

concept that is an exciting alternative format for food shopping. They have 

created a credible shopping experience customers will engage with. From a commercial perspective, this is also a very clever use of space. Foodinc is about entertaining and driving revenue simultaneously.

By getting customers in the ‘mood for food’, this in an odd way endorses the food court offer on the second floor of Whiteleys. Customers walking in are 

invited into a culinary conversation through well placed talking points, and 

tastings to tickle the tastebuds.

Foodinc has a free range feel to it. The hall has been divided into modular stalls that stretch accross the floor and invite customers into an inspiring browse amongst the products on display.

Quick FoodInc facts:

The philosphy behind Dominic Ford (of Harvey Nichol’s Food Hall) and his 

partner Patrick McDonald’s latest venture  is ‘a restaurant approach to food 

retail’

Stalls are made of stainless steel and glass, designed by forward thinking 

architects Lifschutz Davidson Sandilands

It only sells top quality fresh products that are in season

500 bins of wines and spirits, spoil you for choice and with a ‘try before you buy’ system, you know what you’re getting.

Their café will soon be open daily and will serve breakfast, lunch, afternoon tea and dinner and there’s also a gourmet hot dog stand as well as an ice cream counter.