Oasis new concept launches in Westfield

The 1.6 million square foot Westfield is Europe’s biggest inner-city shopping centre with 21m people expected to visit each year. This is a truly global concept, with shops from over 15 countries and 16 brands new to the UK.

Where better for Oasis to launch their new and unique concept store, designed by us here at Household.

We couldn’t help but feel proud at the launch of the store. The beaming grins of MD Sharon O’Connor and Creative Director Nadia Jones as they cut the ribbon were testament to truly exciting new concept for Oasis.

The store marks a Massive step change for Oasis, benchmarking a new direction and establishing their position as a high street innovator. As leaders in environmental brand expressions that are about ‘getting people into action,’ ours was the agency chosen by Oasis to set their course.

We wanted to create an Oasis signature unique to Westfield. Working with the team, Oasis created bespoke collections and fabric prints for the Westfield site - from the panels in the fitting rooms to the dresses to the bags you take the dresses home in, these prints are unique to Westfield.

So back to the launch…the buzz was tangible. Oasis shop staff were dressed up and ready to get down to business, Mary Portas ‘Queen of shops’ dropped by with her TV crew to congratulate the Oasis team on their brand new look and customers were invited to the Oasis shopping party with a series of in-store events and treats which included an in-store nail bar, antioxidant refreshment from Sip and a Fashion Lucky Dip. The lucky first 100 shoppers were treated to luxurious Club 100 goodie bags.

Recognition for the design has begun early. It has been selected as one of 30 stores from 300 to feature in Westfield’s internal marketing book of ‘best loved concepts’. We’re sure customers will be equally swept off their feet by the new look.