Liberty is currently basking in a delightful glory that harks back to its halcyon days of original style curator – under founder Arthur Lasenby Liberty. And who can blame them, by all accounts the new store look named ‘The Renaissance’, has been a roaring success. With an official opening involving Slumdog Millionaire Star, Freida Pinto – Liberty is getting lots of attention, and for all the right reasons.
The store on Regent Street has been re-energised through detailed attention to flow, and space – helping customers enthusiastically get round what was previously a cacophony of rooms.
Giant mirrors breathe life and light throughout – whilst a very visible de-cluttering enables customers to view the carefully edited presentations without interruption or visual noise.
Each product display is a carefully framed work of art – and less of it means you remember more – the store in turn achieves its goal of high impact, wow factor and full-on sensory experience. Do we sound like we like it?…well just a little.
Things to head for include:
Champagne bar in basement
The Scarf Hall
Catwalk of looks in womenswear
Mirrored fitting cubes and comfy sofas in womenswear
Chocolate displays for Easter and Mother’s Day
Perfume scent booths on the ground floor
Furniture and art exhibition on top floor
By Michelle Du-Prât
Posted in: Top of the Shops, 16.03.09