Christian Louboutin and Household

Christian Louboutin has picked us to collaborate on the future store  concept launching 2010 – signalling a new direction for the business.  Here’s a little bit about why...

“We chose Household to work with us on this pivotal, very different project, which will be a departure from our current concept. They have brought to the table a fresh and dynamic approach, a passion for the brand and very creative ways of working on this new retail experience.”  Anne Muhlethaler, Christian Louboutin

So, over the next few months we’ll be working closely with Christian himself to co-create the type of shoe heaven, women dream of – ensuring the ultimate shopping destination to experience Christian Louboutin. 

Five things you may not know about Christian Louboutin:

1. Christian Louboutin’s red sole was trademarked in 2007

2. On his shoes… “I’m not trying to dress the woman, I’m trying to undress her”

3.  Aged 12, Christian would sneak out of school to watch the showgirls performing

4. The Luxury Institute has rated Christian Louboutins as the Most Prestigious Women’s shoes – 3 years on the trot

5. Christian Louboutin’s most recent collaborations range from David Lynch to Barbie…the latter on sale exclusively at Net-a –Porter

Michelle Du-Prât, Insights Director, Household