Best in Show 2010

Household's 'Best in Show' is a creative talent award in partnership with Ravensbourne College BA (Hons) Interior Design Environment Architectures course.

We're passionate about creating places that get people into action believing that this is the route to customer engagement and loyalty. We are equally passionate about encouraging and supporting new talent. Ravensbourne, with its history of nurturing creatively strong graduates in the UK, is an ideal parther for 'Best in Show' which further continues our established ties with the college.

Household's 'Best in Show' 2010 goes to Hege Vetaas for her 'Fair Ground' scheme, which reuses an old factory building in Whitechapel, converting it into a Women's Resource Centre. Hege's project covered the social and geographical issues in the current environment surrounding women in both their work and social life, and the solution for this stood out as a considered scheme backed with research and insight.

Through the concept of veiling, creating layers and translucency, Hege demonstrated an understanding of customer journeys and mindsets, creating a female zone that brings women together through work, education and play, controlled by the women inhabiting it.