The Body Shop - Inspiring Change

The Body Shop is one of the few stores in the new Westfield Stratford shopping centre that has really stepped-up its game by taking cues from key trends in the beauty retail sector and making these feel more personal to the brands customer community.

The key standouts in-store are:

Real Reviews:

The store features a ‘Top 10’ product area, common in many beauty stores but The Body Shop manages to make it feel more relevant. Rather than basing the list on sales, it’s based on customer opinion - showing handwritten comments that explain why this particular 10 have been championed. This gives a real feeling of what is truly loved about the product. QR codes allow those with a real appetite for information to see more reviews online.

Community Wall:

Customers can contribute to the store by offering opinions and sharing news on the Community Wall. This area of the store is dedicated to highlighting both local and global issues that the brand and its supporters are passionate about.

Clear Provenance:

The link between ingredients and product is continually emphasised with planting dotted throughout the store providing a sensory reminder of the products raw ingredients. The ‘living wall’ feature leads passers-by in-store by providing a link between the exterior and interior wall. Allowing customers to touch, smell and read more about the contents of the core product range whilst learning about their suppliers and origins.

The Body Shop succeeds in telling its brand story with impact throughout the experience, making shoppers feel like they are a part of it. This feels like a space that both customers and the brand have shaped – it’s easy to feel good about shopping and spending here.