‘We’re turning customers into fans’

Born in Shoreditch, London, in 2004 by a female-founder team, our name Household comes from the idea that we should be a place where people want to spend time, just like the brands we work with. 

Fast forward to today, ‘Fame, Fans and Fortune’ is how we create holistic and lasting impact, unlock brand equity, and emotionally connect for greater lifetime value.  

Working with the most exciting brands in the world, our sweet spot is where entertainment, retail and hospitality intersect to meet more customer needs – innovating the big ideas that ensure fortunes for brand and businesses, people and planet. 

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We believe that diverse minds create breakthrough ideas, so we don’t just collaborate with brands, we bring their fans along for the ride too.  Together we continually create better outcomes now, and for the future. 

Our 360 Brand approach fuelled by our customer real-time insight research tool Fanalytics, enables us to deep dive into the needs and expectations of hyper-engaged audiences we identify as the Participation Generation – and the future fans of brands.  

From innovating and designing the Amazon Treasure Truck – co-holding the Inventors Patent, to creating the first official Harry Potter Flagship New York for Warner Bros. Discovery – we are defining and designing the future of brands and how they connect with customers in both physical and digital worlds to shape culture, communities, commercial success – and create positive impact.  

Come visit us in our Shoreditch London studio in Hoxton Square and in our Brooklyn studio in New York.  

We’d love to see you. 

‘Household brought energy and ideas to the table. Together we created something fresh and desirable for our guests’
Nick Jones, Founder – Soho House & Co

Our Services

Fanalytics – our original research tool taps into brand fandoms with real-time data, rapid validation and actionable insight, to power our experience innovation.

Household Studio

Dedicated technical creative delivery studio within Household.  Partnering brands to accelerate retail concept design across standalone to shop in shop into market at scale globally. 

Retail Brand Experience

End to end strategic and creative experience design and delivery through retail transformation.  Flagship, concept stores and format experience. Focus on growing fans and LTV through insight, strategy and experience innovation and activation to deliver return on experience and breakthrough experiences. 

Brand World

Category-defining living and breathing brands fit for the future – that are seen, heard, and felt at every touchpoint across B2B and B2C brands. Experience-led approach to brand creation and ecosystems. 

RoX Innovation

Innovate and unlock net new growth through focused blend of strategic experience innovation and commercial business building to prove RoX ahead of GTM/launch.   Accelerate growth through innovation and de-risked decision making that is commercially optimized and qualified to test and scale fast.  

The people who make Household

  • Julie Oxberry
    CEO
  • Michelle Du-Prât
    Chief Strategy Officer
  • Andy Revell
    Finance Director
  • Luke Weston
    Executive Strategy Director
  • Kate Walmsley
    Executive Creative Director
  • Cheryl Bailey
    Executive Business Director
  • Mario Brown
    Creative Director
  • Paz Martinez
    Creative Director
  • Thomas Howlett
    Design Director
  • Léa Lagasse
    Design Director
  • Miranda Porter
    Senior Account Director
  • Shaan Bains
    Associate Strategy Director
  • Felicity Goodenough
    Design Director
  • See the rest of our team
  • Emily Budden
    Design Associate
  • Tracy Darkins
    Finance Manager
  • Lewis Jones
    Senior Designer
  • Karen Richardson
    Executive Assistant
  • George Crane
    Account Executive

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