‘We’re turning customers into fans of your brand’

Born in Shoreditch, London, in 2004, our name Household comes from the idea that we, too, are where people want to spend time, just like the brands we work with.

Working at the intersection of entertainment, retail and hospitality, our collaborative teams of curious creatives create the world’s most admired brands and experience eco-systems that keep customers, fans and brands connected.


We partner with clients across the globe who genuinely care for their customers, helping them connect with communities of like-minded people.  Our Active Brand Model and our research tool emotiveye™, enable us to deep dive into the needs and expectations of hyper-engaged audiences we identify as the Participation Generation –and the future fans of brands.

From innovating and designing the Amazon Treasure Truck – co-holding the Inventors Patent, to creating the first official Harry Potter Flagship New York for Warner Bros. Discovery – we are defining and designing the future of how brands will connect with customers in both physical and digital worlds to shape culture and create positive impact.

Come visit us in our Shoreditch London studio and step into Room X, our VR demo experience – an in-beta project with a global hotel group, art’otel.

We’d love to see you.


‘Household brought energy and ideas to the table. Together we created something fresh and desirable for our guests’
Nick Jones, Founder – Soho House & Co

Our capabilities

Research and Insight

powered by emotiveye™

  • Sector, business and customer insight
  • Workshop creation and facilitation
  • Trend insight and innovation


  • Dear diary real-time research
  • Global benchmark vision
  • Retail and experience safari guides

Brand Experience Design and Development

  • Experience design concepts and formats
  • Experience and retail comms design
  • Customer journey creation
    Environment format, layout and flow
  • Experience guidelines and playbook
  • UX and UI design for digital touchpoints
  • Integrated digital experiences and planning
  • Design intent, artwork and production
  • Prototyping, testing and launch
  • Adaptive format design

Brand and Experience Strategy

  • Insight-led customer mindset creation
  • Brand experience platform definition
  • Experience journey planning
  • Ideation and innovation mapping
  • UX and content strategy
  • Technical audit and discovery
  • Design of executive presentations to facilitate investment

Brand Proposition Naming and Brand Identity

  • Brand strategy, vision, attributes and behaviours
  • Brand expression and visual personality
  • Visual identity and system (2D and 3D visualisation)
  • Naming strategy and system
  • Brand communications and campaigns
  • Brand assets, branded materials
  • Packaging concepts
  • Video and motion graphics design
  • Brand guidelines and playbook

The people who make Household

  • Julie Oxberry
  • Michelle Du-Prât
    Chief Strategy Officer
  • Andy Revell
    Finance Director
  • Siu-Lan Choi
    Executive Creative Director
  • Thomas Howlett
    Design Director
  • Léa Lagasse
    Design Director
  • Miranda Porter
    Account Director
  • Luke Weston
    Brand Experience Strategy Director
  • See the rest of our team
  • Mark Humphrey
    Executive Producer USA/Hospitality
  • Emily Budden
    Design Associate
  • Tracy Darkins
    Finance Assistant
  • Zara D'Costa
    Brand Experience Strategist
  • Max Green
    Junior Designer
  • Jaanvi Haria
    Junior Designer
  • Lee Hampson
    Design Associate
  • Phébe Morson
    Studio Manager
  • Ali Pountney
    Design Associate
  • Karen Richardson
    PA to the Directors
  • Catherine Wright​
    Senior Client Manager
  • Joe Glenister
    Midweight Designer

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