‘We’re turning customers into fans’

Born in Shoreditch, London, in 2004 by a majority-female founded team, our name Household comes from the idea that we should be a place where people want to spend time, just like the brands we work with.

Household is an award-winning creative agency specialising in brand and experience design. Our mission is to create better futures for brands and their fans. Through brand, experience, and retail innovation, we collaboratively design sustainable growth for clients, customers, communities, people, and planet. Creativity is our greatest tool for change, and we do it without compromise.

‘Fame, Fans and Fortune’ is how we create holistic and lasting impact, unlock brand equity, and emotionally connect with communities for greater lifetime value.

Working with the most exciting brands in the world, our sweet spot is where entertainment, retail and hospitality intersect to meet more customer needs – innovating the big ideas that ensure fortunes for brand and businesses, people and planet.


We believe that diverse minds create breakthrough ideas, so we don’t just collaborate with brands, we bring their fans along for the ride too.  Together we continually create better outcomes now, and for the future. 

Our Active Brand Model and customer insight research tool emotiveye™, enables us to deep dive into the needs and expectations of hyper-engaged audiences we identify as the Participation Generation – and the future fans of brands. 

From innovating and designing the Amazon Treasure Truck – co-holding the Inventors Patent, to creating the first official Harry Potter Flagship New York for Warner Bros. Discovery – we are defining and designing the future of brands and how they connect with customers in both physical and digital worlds to shape culture, communities, commercial success – and create positive impact. 

Come visit us in our Shoreditch London studio and step into Room X, our VR demo experience – an in-beta ‘participation’ project with global hotel group PPHE for the art’otel brand.  

We’d love to see you. 

‘Household brought energy and ideas to the table. Together we created something fresh and desirable for our guests’
Nick Jones, Founder – Soho House & Co

Our capabilities

Research and Insight

powered by emotiveye™

  • Sector, business and customer insight
  • Workshop creation and facilitation
  • Trend insight and innovation


  • Dear diary real-time research
  • Global benchmark vision
  • Retail and experience safari guides

Brand and Experience Strategy

  • Insight-led customer mindset creation
  • Brand experience platform definition
  • Experience journey planning
  • Ideation and innovation mapping
  • UX and content strategy
  • Technical audit and discovery
  • Design of executive presentations to facilitate investment

Brand Proposition Naming and Brand Identity

  • Brand strategy, vision, attributes and behaviours
  • Brand expression and visual personality
  • Visual identity and system (2D and 3D visualisation)
  • Naming strategy and system
  • Brand communications and campaigns
  • Brand assets, branded materials
  • Packaging concepts
  • Video and motion graphics design
  • Brand guidelines and playbook

Brand Experience Design and Development

  • Experience design concepts and formats
  • Experience and retail comms design
  • Customer journey creation
    Environment format, layout and flow
  • Experience guidelines and playbook
  • UX and UI design for digital touchpoints
  • Integrated digital experiences and planning
  • Design intent, artwork and production
  • Prototyping, testing and launch
  • Adaptive format design

The people who make Household

  • Julie Oxberry
  • Michelle Du-Prât
    Chief Strategy Officer
  • Andy Revell
    Finance Director
  • Sam Smith
    Managing Director
  • Siu-Lan Choi
    Executive Creative Director
  • Matt Michaluk​
    Executive Creative Director
  • Thomas Howlett
    Design Director
  • Léa Lagasse
    Design Director
  • Paz Martinez
    Design Director
  • Miranda Porter
    Account Director
  • Ali Pountney
    Design Director
  • Kate Walmsley
    Creative Director
  • Luke Weston
    Brand Experience Strategy Director
  • Catherine Wright​
    Account Director
  • See the rest of our team
  • Elisa Barnard
    Senior PR, Marketing & New Business Manager
  • Emily Budden
    Design Associate
  • Tracy Darkins
    Finance Manager
  • James Donnellan
    Design Associate
  • Joe Glenister
    Midweight Designer
  • Max Green
    Junior Designer
  • Phébe Morson
    Studio Operations Manager
  • Miki Nathan
    Senior Client Manager
  • Karen Richardson
    Executive Assistant
  • Dan Smith
    Design Director Experience Delivery
  • Heather Stewart
    Insights Strategist

Published in