Michelle Du-Prat discusses how brands can bridge digital and offline customer experience.
Household’s Strategy Director and Co-Founder, Michelle Du-Prat, joined The Drum to discuss how location data bridges the digital and offline customer experience. Michelle explained how legislative changes set to be enforced in 2018, such as the General Data Protection Regulation (GDPR), will position retaining customer trust as an essential requirement for brands. To earn customer trust, brands will need to demonstrate their ability to handle data responsibly and securely.
Read the full article here.