Household’s top tech highlights and key takeaways from CES 2018.
In case you missed CES this year, we’ve compiled the top tech and key takeaways from the show. One of our main takeouts from the show was that for real success, brands need to move beyond tech for tech’s sake. Tech should be informed by brand purpose and answer a real customer need.
Take Munich Airport and Lufthansa’s new humanoid robot assistant. The travel assistant removes language barriers for international travellers, fulfilling the brand mission to help customers #SayYesToTheWorld. The gamified assistance service is more universally accessible than an app, nevertheless, simplicity of use is also key to a convenient customer journey.
For more on CES 2018 download our summary of the show here.