The Grocer
The dominance of digital assistants

Brand Strategy Director, Geoff Wilson, shares reflections with the Grocer after attending CES.


Geoff highlighted the dominance of digital assistants this year, but warned that retailers should be wary of adopting the tech while it is still in its ‘toy phase’. In the future, digital assistants may be sophisticated enough to offer meaningful and variable interactions each visit, but for now, retailers must pair data and tech tools with human intuition and emotional intelligence to set a new standard for customer service.
Read the full article here.

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