Innovation and inspiration to kick start your week
KOHLER SCRUBS UP
Kohler showcases fully functioning room-sets, an industry-first, in their first ‘Experience Centre’. Customers can even book a slot to trial bathrooms as they would at home. The interactive experience is targeted at trade professionals with a team of experts and international fitting specialists on hand to assist with design problems for worldwide projects.
Household takeout: Experiencing products in action seals the deal, especially when competitors don’t facilitate hands-on trial. This is especially helpful for trade customers to assure the product meets client needs.
PUT A PARK ON IT
Amid a tough year and several store closures, Macy’s is looking to interesting tactics to revive their stores. Execs have revealed potential plans to transform the rooftop of their 34th St flagship into an outdoor park with restaurants and relaxation spaces. Customers could meander through the store on their way to the roof, potentially spurring unplanned shopping trips.
Household takeout: Create desirable hang-out locations to drive traffic into store, especially desirable if they offer respite in a fastpaced urban environment.
VEGANISM ON A ROLL
#1 attraction for global travellers is dining. (Skift, 2017)
The fourth location of this vegan sushi shop transforms the fast-casual chain into a dining experience. The space is 7 times bigger than their original location, accommodating 72 diners. In addition to vegetable and fruit-based rolls, alcohol has been introduced to the menu, allowing customers to order sake, wine or beer and making this the brand’s first full-service location.
Household takeout: Tap into emerging customer tastes to create a destination with buzz, with an extended offer turning a stop-off day spot into an all-day experience.