Innovation and inspiration to kick start your week
DRIVE OF YOUR LIFE
Audi partnered with Airbnb to create their latest advertising campaign for the Audi R8. The brand gave people the opportunity to book a 3 day-experience in the middle of the Nevada desert. The stay included the keys to both the Death Valley House and an R8 in the driveway, providing a once in a lifetime driving experience in an extraordinary setting.
Household takeout: Physical spaces are a key brand tool to drive memorability. The lucky few who experience the latest Audi beyond the confines of a showroom have become brand champions, the impact of their experience magnified in Audi’s latest marketing campaign.
Primary is a shared office space in New York designed to improve workplace wellbeing. Members can access over 100 co-working spaces filled with flowers, plants and equipped with WiFi and a healthy café. Workplace perks also include access to fitness and meditation classes and weekly off-site activities such as hiking and cycling. This combination of facilities encourages collaboration and is a space users want to tell others about.
Household takeout: An internal culture that supports innovation must be fostered to encourage the creation and timely activation of disruptive initiatives that respond to real-time insight.
SNAP YOUR WORLD
92% of retailers are investing in social marketing. (The Drum, 2016)
The growing social media platform Snapchat has rebranded to Snap Inc, and expanded its remit creating their first wearable, Snapchat Spectacles. These connected sunglasses have a built-in camera that mimics the original app by recording 10 seconds of footage. One difference is the circular lens which produces fish-eye style video akin to human vision, to capture more of the user’s surroundings and encapsulate a moment.
Household takeout:Through a wearable, Snap Inc integrates itself ever more seamlessly into its users lives and can track what’s trending. Retailers can leverage this growing behaviour by offering Snapchat Spectacles for customers to livestream exciting experiences in-store and grow advocacy.