Unpacking this month's trending theme from the world of Food Retail
The Langham | UK
The Langham’s head bartenders surveyed over 500 people’s memories and tastes, using the data to inform their latest creative concoctions. The menu, ‘Artesian Moments’ taps into the flavours and subsequent feelings associated with life-defining moments. Drinks such as ‘That Moment When… It All Began’ have their own recipe and matching illustration and are designed to be enjoyed collectively but recall personal memories.
Household Takeout: Harnessing the power of memory is new way to personalise a shared experience. However to be truly effective brands must think beyond taste to engage all senses.
The Goods Mart | US
A healthy take on the road-side snack stop, The Goods Mart includes all the traditional signifiers of a convenience store, but with a healthy twist. Think Kombucha slushie machines, and aisles curated by a registered dietician. The store also includes locally-produced products and champions emerging brands to further differentiate its offer.
Household Takeout: Combine recognisable touchpoints, to create a sense of familiarity, with new products to discover, that cater to customers’ changing lifestyle goals.
Petersham Nurseries | UK
The new destination from Petersham Nurseries includes two restaurants, a bar, and a deli that sels most ingredients used on the menus as well as light bites. British sourcing means both menus and environment change seasonally. Visitors can enjoy their food in the hidden courtyard creating a sense of discovery while linking the location to the original nurseries.
Household Takeout: Keep customers coming back time and time again with seasonal variation as well as an offer for every moment and mood.
Analytic Flavour Systems | US
NEW TAILORED TASTES
Tech start-up Analytic Flavour Systems is envisaging a future of hyper-personalised food. The ‘Gastrograph’ AI platform collects taste preferences from individual users to create a pool of data. The platform aims to allow brands to develop products optimised for individual appeal, rather than mass market.
Household takeout: The possibilities of personalisation are exciting, however demand for such considered options fits more naturally with the health-food customer.
Images courtesy of The Langham, Wyatt Conlon, Paul Craig and New Food Economy.