Unpacking this month's trending theme from the world of Food Retail
SAVE AND SHARE
Sainsbury’s | UK
Businesses and households can bring surplus food to a Sainsbury’s community fridge, to be redistributed to those in need. The endeavour reignites a community spirit, providing a centre for socialisation and recipe sharing. The first trial in Swadlincote saved an incredible 500kg of food in one month.
Household takeout: Leading local food redistribution widens retailers’ roles as community providers, giving a nationwide brand a local friendly face. Communicating such initiatives well is critical to success.
OLD MADE NEW
Carrefour | Romania
Customers can recycle used cooking oil at partnered Sigurec recycling centres in exchange for Carrefour Romania discount vouchers. The oil is then processed to make environmentally friendly bio-diesel. This roll-out in Romania follows a successful Belgian trial.
Household takeout: Win-win partnerships between existing recycling facilities and supermarkets both incentivise recycling and encourage trips into store.
PRE-PACKED WITHOUT PACKAGING
Food Assembly | UK
This pop up food market aims to reduce food and packaging waste while supporting local producers. Residents pre-order local produce online and collect it from the weekly market where only pre-ordered groceries are available. Founded in France, there are now 1000 Food Assembly branches in Europe.
Household takeout: The Food Assembly believes food can play a role in fostering community and wellbeing, where markets facilitate new, meaningful connections.
FOOD WASTE IS A CHOICE
No Food Wasted | NL
1/3 of all food produced worldwide is discarded unnecessarily.
Dutch app, NoFoodWasted, alerts shoppers to local discounted items nearing their best before date. Customers can upload their shopping list for personalised product notifications. The app has 20,000 regular users and 188 participating stores, who have cut waste by between 18 to 25 per cent.
Household takeout: Making either donating or buying food ‘waste’ a convenient experience reaps rewards for both the customer and the participating supermarket.