Household partnered with The White Company to position the brand as the destination for the ultimate night's sleep
Household developed the The Sleep Studio for The White Company, to position the brand as a destination for the ultimate night’s sleep. The sensory service experience revolves around touch, helping customers to intuitively select the perfect bedding for them.
Now The White Company is bringing a good night’s sleep to British Airways passengers with bedding and amenity kits on long haul flights. The service was launched on flights to New York, just in time for the launch of The White Company’s Household-designed debut US flagship store.