Household Co-Founder and Strategy Director Michelle Du-Prât discusses changing customer expectations and how brands can adapt.
Michelle was featured in The Grocer’s letters column, discussing the challenges posed to the high street and the need for brands to adapt quicker to better serve changing customer needs.
People are increasingly time short and the high street has been slow to acknowledge this. With rising customer expectations, brands are expected to provide instant, personalised service that flex to a range of customer missions. As Michelle explains, ‘If brands invest in the high street to meet new needs, people will invest their time, and spend, more frequently.’
Read the full article here.