Innovation and inspiration to kick start your week
THE 360 APPROACH
‘The Wellness Clinic’ is a spacious yet intimate hub with an integrated approach towards wellness. The hub includes treatment rooms, one-to-one training studios, a cryotherapy chamber and even a 3D imaging system that reveals ‘how others see you’. This a holistic approach to the popular trend that offers customers a unique sanctuary with a high end flare.
Household takeout: Go beyond jumping on the wellness-bandwagon to transform into more than just a retailer. Consider how you could expand your offer to lean into other sectors such as healthcare.
FIND YOUR BALANCE
London’s Balance Festival brought together the worlds of fitness, food and wellness. Guests could enjoy 10 fitness studios, talks from food and well-being experts and demos from professional chefs. Although only in its first year it was certainly popular, despite a £24 ticket price. Founder Ludovic Rossingnol-Isanovic describes the gap between the 78 per cent of Londoners aiming to live a healthy lifestyle and those actually ‘living it’.
Household takeout: By looking beyond fitness afficionados Balance aimed to make wellness accessible for all. Identifying gaps in the market allows brands to step in and play a guiding role.
HEALTHY LIVING DREAM-LAND
$737bn estimated worth of the health & wellness market by 2018 *Accenture, 2016
Saks has recently opened its doors to ‘The Wellery’ a new concept space. It features an edit of the best products, classes and services in NYC, promoting a healthier and more balanced life. With 22 individual spaces for fitness classes and equipment, women’s and men’s activewear, and skincare products and treatments it caters for the experience-seeking customer. In addition it hosts rotating pop-up classes and events from some of the city’s most exciting gyms.
Household takeout: Supplement in-store experience with additional products and exclusive events to create a true destination, increase dwell time and get customers back again and again.