Hotlist
Customer-centric experiences that disrupt

Innovation and inspiration to kick start your week


SENSE OF SCOTLAND
Hunter | UK
A glass greenhouse pop-up brings the mist and moss of Scotland to the heart of New York City at Grand Central Station. Key rain wear pieces are showcased in their intended environment, elevating the brand’s outdoor heritage as well as its fashion credentials.
Household takeout: An eye catching, sensory experience in an unlikely setting can surprise and delight customers, while expressing the essence of the brand.
 

HOME SHARING MADE EASY
Airbnb | US
Airbnb is building an apartment complex optimised for the sharing economy, with keyless entry, secure storage options and more. Tenants are promised easy extra income through Airbnb; perfect for part-time residents. We anticipate smart profile matching and Uber-style ratings for residents, moving the brand beyond holiday rentals, to influence how people live, rent and build communities.
Household takeout: Purpose-built tools allow residents to swap in and out of the service to suit unique needs. A flexible offer helps to overcome barriers to use, making the inconvenient easy.
 

HIGH-TECH TRAINERS
Householders tried out the HyperAdapt 1.0 Experience in brand’s Nike Town Regent Street Flagship; the only place in the world where customers can buy or try out adaptive lacing shoes. The premium experience uses a VR headset to bring customers face to face with Tinker Hatfield, the trainer designer, who explains the shoe’s evolution. The customer can then try on a pair of the £650 trainers in a TRON-like room lit with blue neon lighting.
 

 
76% ready for experience-based shopping vs. sales focused (HSO, 2017)
MOOD TAILORED MEDIA
VPRO Media Lab | The Netherlands
Interactive installation uses bio sensors to measure the emotions of participants. Pulsing light compositions immerse them in a colourful manifestation of their emotional state, exploring the possibilities of real-time mood tracking to create a personalised entertainment experience.
Household takeout: Customers want experiences that go beyond two-speed retail and flex to their mission or mood. Understanding customers’ emotional states is the first step in tailoring store experiences accordingly.

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