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Going green

Innovation and inspiration to kick start your week


THE NEW FRESH: STORE GROWN
Texas supermarket chain Central Market is the first American retailer to offer store-grown produce. The “Growtainer” allows 480 sq ft of climate-controlled and food-compliant vertical space to give a higher yield in a shorter than average, producing “the freshest, unique, gourmet leafy greens and herbs for Central Market customers at the retail level”.
Household takeout: A live growing station brings fresh retail theatre to the heart of the store with the added green credentials of the produce having zero food miles – a win-win!
 

FAST & SUSTAINABLE
Reformation is expanding upon its mission to make eco-friendly fast fashion. After opening its first privately owned factory in LA, the brand has moved 80 percent of its production there, with items developed in as quickly as four weeks. Two new energy efficient LA stores will encorporate digital screens imitating the brand’s e-commerce store, as well as a “magic wardrobe” that enables the brand to update its sales floor assortment on based on product performance.
Household takeout: Updating the factory with real-time in-store sales data minimises production line waste and allows the store to be super responsive to customer demand trends.
 

RE-VALUING WASTE
55% will pay more for ‘green’ products*  Nielsen, 2016
To celebrate Bilbao’s book festival, artist collective Luzinterruptus have created a curious installation made from 5000 illuminated recycled notebooks personalised by members of the public. The installation demonstrates how waste can have multiple lives and recycling can be a beautiful, communal activity.
Household takeout: There’s an opportunity for retailers to rethink recycling stations to make waste reuse much more exciting – customers want to get involved and are expecting brands to take the lead in making it easy to live in an eco-friendly way.

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