Innovation and inspiration to kick start your week
SPA OF UNCONSCIOUS DESIRES
Mondrian London | UK
This late night spa experience explored an alternative idea of ‘wellness’, allowing visitors to experience a range of unconventional treatments. From a Chromatic nail bar where your refreshment matched your nail colour, to a Shadow Wrap scalp treatment applied in darkness while guests listened to an immersive monologue.
Household takeout: Sensory experience capitalises on the wellness trend, cleverly combining this with food. Revitalise tired trends with quirky experiences that will stand out from the crowd.
GROW YOUR OWN GREENS
IKEA | UK
This vertical farming pop-up invited visitors to ‘taste the future’ with hydroponically-grown salads and workshops to illustrate the benefits of new farming methods. The interactive experience illustrates the potential of urban farming by letting city dwellers experience the technology first hand.
Household takeout: Free and interactive experiences educate visitors, whilst reinforcing a brand’s sustainability credentials and driving awareness of latest product developments.
With our Shoreditch office right on the doorstep of Camilla Walala’s colourful installation, we headed down to check it out. Described as “a community hub” for office workers to take a break from their busy days, the of-the-moment art piece certainly brought a touch of colour to the heart of the city.
Household takeout: For a generation seeking ‘Instagrammable moments’ the piece was certainly popular. However for a space to have longevity, brands should look beyond the aesthetics to truly tap into and address cultural needs.
URBAN LIVING’S FUTURE?
MINI | UK
1.5m are added to the global urban population weekly (PWC, 2015)
Part of the MINI Living campaign on urban living, this micro home envisaged what the future of urban living might be. Located in the OXO Tower courtyard, the installation reinvented the home as a public space, with a small library and capacity for communal living. This campaign evidences MINI is looking beyond a single sector, allowing it to play a larger role in peoples’ lives.
Household takeout: By conducting innovative and inquisitive investigations into how people are living, brands can uncover unique ways in which they can meet emerging cultural needs.