Innovation and inspiration to kick start your week
RELAXING CAR RENTALS
Toyota | Japan
With Japan’s new car sales dipping 2 per cent YOY, Toyota is tapping into the sharing economy and looking to connect with younger drivers. The space reinvents the car showroom inviting visitors to linger, whether checking out car rentals or enjoying drink and a bite to eat in the cafe. In response, free test drives of the i-ROAD hybrid that are fully booked until March 2018.
Household takeout: Rethink traditional sales-oriented environments to create relaxing spaces for customers. These will facilitate more organic brand interactions and product introductions.
DEPT. STORE REAPPRAISAL
Barneys x Highsnobiety | US
The department store has collaborated with streetwear e-magazine Highsnobiety to tap into the unique shopping behaviour of stock-drops and the buzz created by this. The two day event saw the store taken over with capsule collections from brands from Gucci to Off-White, with around 30 drops, designer appearances and a range of cultural events.
Household takeout: By tapping into customers’ fear-of-missing-out, brands can create an air of exclusivity that will revive tired shopping experiences, encourage reappraisal and drive footfall.
A VISION OF HOME
Earlier this year Household brought The White Company to the US, with a Fifth Avenue flagship that combines lifestyle aspiration with a boutique quality feel. The brand is expanding their stateside presence with a New Jersey store, featuring the design principals Household established for the brand. In-store Household wanted to rethink comms, maintaining an anti-signage stance in keeping with the home inspired vision. To accomplish this concept we developed brand ethos statements that adorn the walls as artwork and framed pictures.
$48.7bn estimated revenue from AR by 2021 (Statista, 2017)
THE FUTURE OF RETAIL
Microsoft | Worldwide
The HoloLens headset uses AR tech to let customers interact with and alter the world around them. Users can adjust holograms with simple hand gestures, transforming previous on-screen tech into a playground of possibilities. This month the tech will roll out in 29 new countries, representing another step in the tech’s development and journey to everyday use.
Household takeout: This tech has the power to transform both the design and experience of retail spaces, bridging the virtual and physical worlds. In store tech that adds value to a customer’s experience of a product will win in the future.