Spotlight on New York

Innovation and inspiration to kick start your week

Roman & Williams | US
The design firm’s new flagship is a flower boutique, meets cafe, meets library space, where everything is shoppable. From the furniture and plates diners use, to the flower arrangements on each table, guests can take their favourite parts of the experience home.
Household takeout: Shoppable hospitality is a key trend, that looks likely to grow in 2018. By combining own-brand expertise, with complimentary partners brands can curate authentic product selections that inspire purchase.

Prose | US
Prose’s custom made formulas stand out in a market overrun with salon quality products. The brand partners with trusted stylists to co-create products for each client. Holistic consultations determine scalp needs and hair goals. Products are then made and delivered within five days.
Household takeout: Extended services can place brands in the middle of existing trusted relationships. Facilitating two-way conversations conveys the brand’s interest in individual customers.

Household was in the Big Apple for this year’s NRF Big Show, to hear the latest from industry leaders and next-gen retailers. The show was a great opportunity to deep dive into how brands can drive innovation and achieve retail success. The role of tech was a key theme this year, from using digital to maintain customer connections beyond the initial purchase experience, to the need for store designs that flex to function with or without the tech present.

69%  of customers want an individualised experience (CloudIQ, 2017)
Capsule | US
E-pharmacy Capsule tackles pain points for time-poor New Yorkers. The free service swaps inconsistent inventories and long waits for smart refills and delivery where and when you want it. The brand balances a minimal offline presence with pharmacists available to chat on the app 24/7 and communications that emphasise the brand’s caring personality.
Household takeout: Many e-commerce brands look to marketing to provide a human touch to their online efficiency. However, brand promises must extend this human touch to real life experience to overcome customers’ cynical mindsets.
Images courtesy of  Capsule, Unsplash, Prose, Remodalista and NRF

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