Innovation and inspiration to kick start your week
WANT GUCCI, WILL TRAVEL
Gucci | Worldwide
‘Gucci Places’ is a new travel section of the brand’s app that gives an insight into key locations from the brand’s history. Hoping to engage super-fans, Gucci will create brand destinations where visitors can ‘check in’ to receive a badge. The first location, Chatsworth House, inspired the recent line and an exclusive capsule collection will be sold only to visitors of the House.
Household takeout: Exclusive experiences are the ultimate social currency. Create branded travel opportunities for fans who strive to buy hard-to-get products and love to show off hard-to-replicate experiences.
Uniqlo | US
In the age of instant purchases the retailer is launching clothes dispensing vending machines in ten locations including airports and malls. They will only sell two of the brand’s staple items in a range of colours and sizes. Customers choose and order via a screen and items will be dispensed in boxes and cans.
Household takeout: Convenient purchase points with easy-grab options do the thinking for customers. Grab customer attention with a well located pop-up, without investing in a permanent store. The disruptive pop-up also serves as a brand billboard.
Myer | Australia
50% wouldn’t go back to an establishment that kept them waiting *Fast Company, 2017
The department store used speedy 6 second YouTube adverts to drive awareness of their sale. Google algorithms ensured customers only saw each advert once, creating buzz and driving impulse purchases. Customers who clicked on the advert within the 6 seconds were taken to a pre-loaded shopping cart including the item with the exclusive discounted price.
Household takeout: Short and interactive content will grab customer’s attention, creating a sense of FOMO whilst still saving time with speedy routes to purchases.