50 per cent of 18 to 24 year-olds prefer to donate through crowdfunding rather than to established organisations (Leetchi, 2016).
Household are proud to support ‘Save Our Shop’, a campaign run by Houghton and Wyton villages to save their local shop. With the only shop in the village threatening to close, local residents are campaigning to keep it open. This is a great example of how a community can band together to support a cause.
As tomorrow is #GivingTuesday we encourage you to consider how you can give something back and help them on their mission. By brands and communities creating a positive impact together, customers can gain a sense of ownership over a cause and the good work that has been done.