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How social trends impact physical spaces

Innovation and inspiration to kick start your week


REAL LIFE SOCIAL
Estée Lauder has opened up their first standalone store on Carnaby Street. The store highlights the new Estée Edit line 7 targeting millennial customers and curated by Kendall Jenner. A range of bespoke services are available, from makeovers to quick colour consultations , with customers encouraged to share a post-makeover selfie online on the ’Selfie Wall’. However no photo editing is required as the line’s specific selfie makeup can be used to create the perfect selfie ‘IRL’.
Household takeout: The space explores how online behaviours can shape real-life faces and spaces. Talk to us for ideas on how you can ensure permanent spaces remain relevant, taking inspiration from fast-moving online trends.
 

HANDBAG HEAVEN
Selfridges has unveiled the first phase of their Accessories Hall revamp. The boutiques exist in large open spaces, with multiple entrances circulating customers through the space and dismissing any air of ‘closed-door’ exclusivity. A bright white colour palette creates an ethereal space so visitors feel like they are truly in ‘handbag heaven’ whilst mannequin displays borrow the frame-device from Instagram. The space focuses on storytelling touch and feel, with regular events  encouraging customer to share their experience on social channels.
Household takeout: The approachable environment encourages customers to discover luxury products at ease. The bright white, spotlit setting provides the perfect backdrop for customers to  capture and share their shopping moments socially.
 

PHYGITAL MARKETPLACE
1/3 of Instagram users use their mobile to purchase a product online. (Brandwatch, 2016)
Last week Instagram hosted its #instagiftguide Christmas fair in Soho, to give 15 of the UK’s greatest (Instagram-based) independent businesses a physical outlet and increase their reach. This was part of an effort to establish Instagram as a virtual gift guide and inspire great gift ideas from UK businesses. Every stand signposted the businesses’ Instagram handle and invited customers to browse and purchase items through the brand’s shop-in-app feature.
Household takeout: Instagram has positioned itself as an integral partner to small businesses, providing the ultimate online and offline outlet to reach customers. Consider how social platforms complement in store selling to reach a vast range of customers globally.

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