In Raconteur's latest report, Michelle Du-Prât discusses why it's not what we buy, but how we do it that matters.
“The ability to connect to customers on a deeper level is crucial,’ Michelle explains. “In a world of increasing ’stuffocation’, customer experience has the power to be a silver bullet for growth”
Consumption of experiences has outpaced that of goods by a factor of three, and a great store experience combined with staff expertise will drive twice as much revenue. Read more of Michelle’s point of view in the full Raconteur report here.