Michelle Du-Prât discusses the role of data in the future of retail.
IMPROVING ON INFORMATION
Data generated by customers, from purchase history and location information to shopping history and customer profiles, are key to creating an optimised store experience. Household’s Co-Founder and Strategy Director, Michelle Du- Prât joined four other experts in the field to discuss data’s role in retail today. ‘Data at its best should help retailers offer their customers more of what they want and a better human connection,’ Michelle told BW Confidential, ‘as well as a certain amount of unpredictability to keep it exciting.’