How are the sportswear brands of tomorrow managing to break through in a category dominated by giants like Nike and Adidas?
Retail Week spoke to co-founder and CSO Michelle Du-Prât about the rise of Gymshark and how their secret sauce is how they put community at the heart of everything they do:
“When you’re wearing Gymshark, because you can engage with the brand in so many different ways on your terms, it says something about you and your personal power, which I think is more interesting than a cool logo on a piece of sportswear kit or athleisure kit.”
