Imagining a new retail reality in a post-craving world

Imagine a world where you can breeze straight past every day temptations, what would retailers and hospitality spaces need to do to draw you in?

Jess Black, strategy director, writes for Fast Company about the rise of Semaglutide (more famously known as hashtag#Ozempic) and how it’s impulse-curbing effects might catapult us into a post-craving era.

“Arming ourselves with the tools to resist gimmicks could shift our desires from fleeting pleasures to essential needs. This has the potential to radically shift the fabric of reality, and by that I mean shopping.”

Read it here

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