Our Senior Strategist, Lucy McLaren, taps into the conversation on purpose-driven spaces.
Our Senior Strategist, Lucy McLaren, spoke to Retail Focus about purpose-driven spaces. Brands are increasingly building a stronger sense of place to combat dwindling footfall. For example, Apple’s Town Square upskills customers with free classes in photographing, and producing music with iPhones, to bring people together and encourage product experimentation. This is ushering in a conversation shift from purpose-driven brands to purpose-driven spaces as, fundamentally, brand is about experience.
Images courtesy of Andrew Hoyle at CNET