Brand Strategy Director Geoff Wilson joins International Business Times to discuss the future of retail.
Brand Strategy Director Geoff Wilson sat down with International Business Times to discuss how tech should bring out the humanity of retail, re-engineering the emotional experience of shopping. Geoff argued that tech is not a stand alone solution. While it can smooth certain aspects of the customer journey, having dedicated staff to assist customers remains a valuable part of the physical retail experience. Using tech alongside human staff has the potential to fundamentally revive and reinvent the roles of the shop floor assistant and manager.
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