Innovation and inspiration to kick start your week
Badgley Mischka | US
Runway app lets online and in person attendees vote ‘like’ or ‘love’ for each design, creating a more immersive and connected experience for virtual attendees. Screens backstage inform designers of audience reponses in real time, allowing customers to impact future designs and production decisions.
Household takeout: Precise stock predictions cut down costs and waste. Going direct to the customer can improve understanding of the market, empowering brands to make real, effective change.
H&M | Sweden
CURATING A MARKETPLACE
Classic H&M products are displayed alongside guest jewellery, beauty and fashion brands including environmentally friendly bathroom brand Washology. The store design borrows from sister brands & Other Stories and ARKET, resulting in a highly curated iteration of the H&M identity.
Household takeout: Curated retail displays make the store feel easier to shop. However, borrowing cues from sister brands risks losing the distinct retail identities of higher price point brands.
HIGH FLYING FASHION
Dolce & Gabbana made headlines at Milan Fashion week for using drones to carry their handbags down the runway. Human models still played a central role at the show, yet the tech focused feature demonstrates the growing acceptance of drones into the mainstream.
Household Co-founder and Strategy Director Michelle Du-Prât joined Raconteur to discuss how the humanisation of drones is changing previous sinister associations with the tech. Read the full article below.
Tuxe | Worldwide
DRESS TO EMPOWER
86% say authenticity is important when deciding which brands to support. (Stackla, 2017)
Having recognised that customers purchase Tuxe clothes to gain confidence in professional situations, the brand wanted extend the role of the brand beyond the initial purchase. Now, every online purchase includes free performance coaching, to help women navigate professional and life challenges.
Household takeout: Tap into the emotional needs that fuel product purchases to tangibly fulfil the brand mission. Additional services, whether utilised or not, will shape brand perception.
Images Courtesy of Digital Trends, Household, Glamour and Tuxe.