Selling a lifestyle

Innovation and inspiration to kick start your week

One Gun Ranch | US
One Gun Ranch, a biodynamic farm, hosts ultra-exclusive wellness retreats. Ranch-made products are sold at a Malibu Pier store, to share the private retreat and sustainable lifestyle with the public. The pop up store extension features a pink edit of the brand, embodying the Malibu lifestyle dream.
Household takeout: Pairing a luxury brand experience sold at an exclusive price point, with a shop window experience of accessibly priced merchandise, broadens appeal and reach.

Hello Alfred | US
The on-demand concierge service brand is expanding with the creation of a retail channel and a line of home goods. The new product range has been developed according to data indicating members’ tastes and the household supplies that they want re-stocking most frequently.
Household takeout: Building up customer trust in a service, and then branching into retail gives the brand a ready made customer base and insight into their specific needs.

As the retail sector rapidly evolves, the role of store manager needs to evolve too. Brand Strategy Director Geoff Wilson discussed the topic in Drapers, addressing the increased importance of service.
As Geoff says, “Deriving skills that straddle hospitality and theatre, the future store manager’s ‘creative hosting’ role will be to enhance the customer experience of the venue, the service and products themselves.”

The Lobby | Sweden
The Lobby hosts retailers with innovative mindsets for a maximum three months lease, providing access to a retail innovation lab for co-creation and beta testing. Inspired by hotels with thriving community lobbies, The Lobby aims to be both social hub and shopping destination, offering co-working and socialising spaces.
Household takeout: The Lobby provides a true test bed for brands, offering the opportunity to learn how their retail offer operates in a futuristic space with the latest tech.
Images courtesy of LaurenBelz, Hello Alfred, Household and The Lobby.

Other posts from the blog