Innovation and inspiration to kick start your week
A new meal-box delivery service has appeared on the market, however this one has a more mini-sized customer in mind. Thistle deliver flash-frozen, pre-portioned bags of fruit, veg, seasonings and even chia seeds for ‘time-starved’ parents wanting the best for their babies. The meals can be steamed, blended and served in under 15 minutes and come in $45 boxes that provide 3 meals-a-day, 7-days-a-week.
Household takeout: Thistle have taken the hassle out of making fresh babyfriendly meals. More meal kit services are likely to spring up targeted to underserved customer groups such as the elderly, evolving into on-demand, Deliveroo-style services.
A new members’ club in Amsterdam offers diverse daily events, curated by a different club member every day. Each member has a sense of ownership over the space and brings variety to its use, from club nights to group knitting sessions. Members pay an annual fee of £56 to access all the events free-of-charge, however non-members can still be part of the club and buy weekly tickets for only £2.15.
Household takeout: An accessible price point opens up the space to build community and also loyalty. A constantly changing space continues to surprise and delight and expose members to new experiences, ensuring customers return for the variety, community and to make their subscription fee worthwhile.
SEND BACK, DO GOOD
32% would give more to charity if the tech was available* (Fundraising.co.uk, 2016)
Recently honoured as one of NRF’s 25 People Shaping Retail’s Future, Monika Wiela founded the Give Back Box service to reduce waste and make it super easy for anyone to donate unwanted items. Customers simply reuse cardboard boxes from their online shopping to fill with old or unwanted items, print off a free shipping label and drop their box off at a post office. Give Back Box branded-boxes are being used in deliveries for retailers such as Amazon and Levi’s, with leaflets included with deliveries to raise awareness and encourage customers to use the service.
Household takeout: Partnering with like-minded brands can quickly bring needed services to customers. Make socially-conscious behaviour easy by simplifying the process, allowing your brand as the facilitator to share in the feel-good boost from doing good.