So WTF is retail culture?

Download the PDF to use our map on the go!

Household was founded to champion people by bringing insight into the heart of brand experience design. By building a real understanding of how people live and shop, Household has a leading point of view on how brands can better serve customers. We have created this map of our top retail culture hotspots that are supercharged, energised and connected, just like people. As you explore the city, join the conversation on #retailculture and post your pictures to Instagram, tagging And if you’re in Shoreditch, pop by our offices to say hi – you can find us on the map.
Download the PDF to use our map on the go!


12-114 Marylebone High St, W1U 4SA

Open 10.30am-6.30pm

Wrap yourself in a duvet to discover theperfect bedding for you as you explore the sensory, Household-designed Sleep Studio.


400 Oxford St, W1A 1AB

Open 9.30am – 9pm

Check out Household-designed Louboutin beauty boutique (Ground floor) and be tempted to try on the new beauty range. Whilst in Selfridges, head up to the Body Studio (3rd floor) to experience a holistic approach to retailing wellness.


447 Oxford St, W1C 2PR

Open 9am-9pm

The space heroes the tech behind the products with each new innovation available to test out. Venture upstairs for a free blow dry from a professional stylist. Drop-ins are accepted,or book an appointment at


5th Floor, 300 Oxford St, W1C 1DX

Open 9.30am – 8pm

Envisage your ‘smart home’ of the future in this dedicated space for all things ‘IoT’. See products in situ and play around with the latest tech.


235 Regent St, W1B 2EL

Open 10am – 9pm

A staple store to visit whilst in London, if you can see past the crowds. The recently renovated store adds a touch of nature to their signature formula with trees filling the cavernous space.


187-191 Regent St, W1B 4JP

Open 10am – 8pm

Share your fitness goals and be inspired by others’ on the motivational wall. Even better, get fit in store with a pre-RDE ‘Sunday Morning Yoga’ session at 10.30am.


1a St James’s St, SW1A 1EF

Open 10.30am – 8pm

Immerse into the world of Dunhill in this club-like flagship, designed by Household,offering cigar and whisky sampling and exploration in a comfortable and private lounge.


3 Swiss Ct, London W1D 6AP

Open 10am – 10pm

After marvelling at the Lego-built London landmarks, head upstairs to the Mosaic Maker. Simply snap a portrait in the booth to build your face out of Lego. Also scan any box set in the AR-powered Digital Box to see creations come to life.


24 Wardour Street, W1D 6QJ

Open 12.30pm – queue closed, approx. 8.30pm

If you can bear the queue, get in line for the latest Chinese-imported food craze. Just think all those likes you’ll get on your obligatory Instagram post… #foodporn


4 Peter St, E8 4AE

Open 11am-8pm

No longer will you spend hours uhming and ahhing over the perfect nail colour, WAH lets you visualise your manicure in virtual reality in their futuristic Soho salon.


Granary Square, 1 Wharf Rd, N1C 4BZ

Open 8am – 10pm

A Waitrose with a wine bar you say?If you’re around King’s Cross, make sure to check out this leisure-focused supermarket, enjoy a tipple at the bar, or even put your chef’s hat on at the cookery school.

St. Agnes Well, EC1Y 1BE
A mecca of pop-ups means there’s always plenty to see in Old Street Station, with start-up brands maximising their presence to attract commuters with their offer.


64-66 Redchurch St, E2 7DP

Open 9am- 11pm

Stop here to re-energise with the perfect combination of food, coffee and a bit of pampering, whether it’s a shave at Neville barbers or a manicure from Cheeky.


5 Steward St, E1 6FQ

Open 7am – 9pm

A high-tech healthy eatery offering ultimate personalisation. It doesn’t matter if you’re vegan, GF or flexitarian, with over 100,000 combos available to order ahead.


8 Brown’s Buildings, EC3A 8AL

Open 12pm – 12am

So who’s round is it again? Head here in the evening to check out this underground golf club. ‘Swingers’ can putt for the par on the 9-hole course with a drink in hand.

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