Silence is no longer an option. We stand against discrimination, racism, oppression and social injustice and will continue to share the organisations, people and brands that are making real change through their actions.
Authenticity is key to brand activism. During weeks of protesting, we’ve seen a powerful shift in customers wanting to learn how to be better ‘allies’, and brands standing in solidarity to support their customers in the Black Lives Matter movement and for Pride Month.
From donating to raising awareness and educating others, brands are using their influence to make a difference. Target pledges to help re-build US cities affected by protesting, Glossier donates $500,000 to organisations that combat racial injustices and Harry’s unveils its ‘Shave With Pride Set, donating US profits to the Trevor Project.
Retail
Spanish fragrance and fashion group Puig has acquired Charlotte Tilbury
IKEA has been voted the most successful online retailer during the lockdown by Digital Silk
Gucci has unveiled a new virtual consultation service
John Lewis and Waitrose partner with Vitality to offer health and wellbeing workshops
Honda has created the world’s first in-car voice activated shopping assistant, in partnership with Tencent
Hospitality
OYO Hotels has new safety measures in place for staff and guests
Airbnb has reported a surge in bookings due to staycations
Egypt’s hotels now have on-site clinics
Campaigns
56 Black Men launches ‘Let’s not forget’ campaign
Huawei unveils a UK campaign to build trust as a secure 5G mobile network
Initiatives
Target pledges to $10 million to social justice organisations and to rebuild US cities
Nike announced a $40 million USD commitment to support the Black community in the US
Glossier is donating $500k to organisations that combat racial injustice
A list of brands donating their profits to Black Lives Matter movement
Harry’s unveils its ‘Shave With Pride Set’, with all US profits being donated to The Trevor Project
Nike and Converse unveil their Pride 2020 collections
Pantene’s 2020 Pride initiative partners with Dresscode Project to create safe and welcoming salons and barber shops for LGBTQ+ clients
Take action now:
Here and helping
We are continuing to work with and help our clients so please let us know if we can help you in any way.
With love, health and strength, Household
Image courtesy of Nike
