In just a short few weeks the world has turned on its head, with an extreme global crisis demanding extreme measures. As the earth locks down, brands are rising to the challenge and doing extraordinary things to help people.
Every day we will be following and sharing how brands are helping people and shifting to a new normal to help people get the basic essentials they need. We will be tracking how needs will change over the coming months and how brands can continue to evolve in their response.
Retail
Musgrave implement screens at checkout to protect employees
Amazon has removed 3,900 sellers from its platform due to price gouging
Waitrose will now limit how many people enter its stores at once
Chipotle launches virtual lunches to bring customers together during self-isolation
Hospitality
Leon turns its restaurants into shops, selling through click and collect or delivery
Fine-dining restaurant Canlis has created three new pop-up food experiences
Vacant hotel rooms will be converted into emergency accommodation for the homeless in the UK
Hilton is helping employees find temporary jobs
Toyoko Olympics postponed until 2021
Campaigns
Morrisons has changed its core purpose to ‘feeding the nation’ to reflect the supermarket’s role in society
Nike is urging people to ‘play inside, play for the world’
Initiatives
From Heinz to Netflix, a list of the brands donating to help communities
Kurt Geiger is encouraging staff to volunteer for Age UK
H&M, LMVH, Kering to make personal protective gear for hospitals
Unilever has launched a $543 million relief programme
Tech leaders promise to donate 18 million masks
Google launches coronavirus website for trusted resources and information
Snapchat to release ‘Here For You’ tool to give its users access to trusted mental health resources.
The Health Hub is now offering free online 20-minute sessions for vulnerable older people
Amazon will start to deliver COVID-19 test kits to people in Seattle, US
French government asks Disney Plus to postpone launch as it cannot keep up with internet demand
Here and helping
We are continuing to work with and help our clients so please let us know if we can help you in any way.
With love, health and strength, Household
Image courtesy of Canlis
