Fashion rental market value soars, expanding beyond women to men and kids

The global online clothing rental economy is a growing market opportunity as it is predicted to be worth $2.08 billion by 2025 (Business Wire, 2020). However, with most well-known rental brands such as HURR and Rent the Runway targeting women, new players are closing the gap in the market, focusing on men and kids.

The subscription-based model makes clothing more accessible and affordable for customers. It also helps brands meet sustainability goals by driving circularity, encouraging customers to reuse and rewear clothing rather than buying new.

H&M Group’s Arket is partnering with Amsterdam-based online rental service Circos to allow customers to rent kids clothing for as long as they fit the child. The service costs €19.50 per month and aims to save parents money in the long-term.

US rental platform Seasons is a rental service for designer menswear. An ‘all access’ membership costs $175 per month. Members can rent three items of clothing, gain access to exclusive weekly drops, unlimited swaps and have the flexibility to opt-in and out at any point.



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Image courtesy of  Seasons, Vogue Business 

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