Multi-category brands zone in on lifestyle and beauty to seize growing market opportunity

Historically, beauty and lifestyle categories have offered customers access to affordable luxuries during uncertain times. As the pandemic continues, these will become key growth areas for brands, with the industry predicted to grow by 8.8 per cent by 2024 (Global Data, 2020).

In response, multi-category retailers are unveiling new retail experiences and services to capture market share in the growing beauty and lifestyle sectors, showcasing their expertise to build trust amongst customers and to stand out amongst competitors.

UK lifestyle brand Next has unveiled a new standalone store concept called ‘Next Beauty and Home’.  The store is designed to complement Next’s online beauty offering, enabling customers to test and play with products IRL and to receive guidance from store associates before purchasing.

UK department store John Lewis has launched a new consultation service online and in store called ‘All Things Baby’, to provide parents-to-be with support and advice on selecting the best products for their baby’s needs.



Mac Cosmetics unveils new digitally connected beauty store

Adidas launches a gender neutral store in Soho, London, UK

Next opens its new concept ‘Next Beauty & Home’ in Watford and Milton Keynes, UK

John Lewis unveils new service ‘All Things Baby’



Universal Music Group is launching a music-focused luxury hotel chain

AirAsia will open restaurants around the world, serving its inflight food

The Hoxton in Southwark, London re-opens its co-working space to drive footfall



Dunelm unveils new brand campaign showcasing ‘home truths’ during lockdown



Equinox opens outdoor gym in LA

SoulCycle launches at-home bike to rival Peloton

Gucci launches new partnership with The RealReal

Levi unveils resale platform to drive the circular economy


Household News

We’re beyond proud to announce that our brand experience creative idea, the ‘Little Reset Brewing Co.’ is amongst the brilliant winners of The Great Reset – a creative industry movement led by the Purpose Disruptors to embed the positive environmental shifts that have happened during lockdown.

Image courtesy of  Next  

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