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The Christmas holiday edition

Innovation and inspiration to kick start your week


HOLISTIC HOLIDAYS
John Lewis has successfully implemented their latest Christmas campaign starring Buster the Boxer across channels. They have continued their Christmas story in inspirational window displays at the retailer’s flagship on Oxford Street. Customers can enjoy the sight of woodland animals interacting with a number of John Lewis products, such as foxes using a selfie stick and watching  TV as well as hedgehogs cooking with a food mixer.
Household takeout: Brand stories have more impact when they are implemented across all channels. Telling rich and engaging stories is essential to make a brand feel real and memorable.
 

ICONIC CELEBRATIONS
Google has created ‘Window Wonderland’, a virtual tour of the best of Fifth Avenue’s festive store displays. The tradition of New York’s department stores competing for the best Christmas windows goes back 150 years, pioneered by Macy’s, who realised that wow-factor displays lured in many more customers. Google shot high-res imagery of the windows at 18 major New York stores and stitched them together to create a panoramic, interactive experience that customers can now enjoy at home on their devices and VR headsets.
Household takeout: Window displays are an iconic part of Christmas retail culture. Making these virtually accessible opens up your stories to a global audience.
 

INTERACTIVE SEASON
Events and engaging campaigns increase dwell time by 41%. (British Land, 2016)
Intu Victoria Centre in Nottingham is showcasing a virtual reality multi player family game. Customers can step into a virtual reality winter wonderland where they can decorate a Christmas tree and share their creations with friends and family online. Intu is piloting this experience until the 21st December as it looks to roll-out VR experiences across its 15 centres nationwide next year. The pilot will examine the impact of VR leisure experiences on dwell time, customer loyalty and the shopping experience.
Household takeout: Customers’ are seeking more than a purely functional ‘in and out’ shop but an emotionally engaging experience. Facilitating shared moments to remember during key holiday periods increases dwell time in-store and drives talkability.
 
 

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