Household Creative Director Siu-Lan Choi reflects on the need for benefit driven wellness brands.
Siu-Lan’s article for the Grocer explores how benefit driven wellness brands are using experiences in-store to increase sales, footfall, and build lasting loyalty. Take The Dreamery by Casper. The pop up destination for midday naps was so successful that it has become a permanent fixture for the brand.
As Siu-Lan says, “The most successful wellness brands are the ones that actually help peoples’ lives.” Brands that truly want to leverage the potential of wellness need to establish a reputation as a brand that brings true benefits to the customer.
You can read the full article in The Grocer here.
Image courtesy of The Grocer.