Unpacking this month's trending theme from the world of Food Retail.
Yoti | UK
Smartphone app Yoti, is tackling the bottleneck effect when ID verification is required at self checkout, primarily for alcohol purchases. The app uses image recognition software to scan customers’ faces and confirm their age, saving staff time and providing a sleeker customer experience. Although the service currently requires a separate app, the tech has the potential to create a seamless shopping experience if fully integrated into self service tills.
Household Takeout: Customers want to shop with pioneer brands; investing in customer experience and solving known bugbears will set brands apart from the competition. Increased efficiency will also reduce operational costs.
HEART OF THE HOME
Waitrose | UK
Following successful wine bars and tasting sessions in stores, Waitrose is bringing its wine tasting service straight to customers’ homes. From the comfort of their living rooms customers can enjoy a two hour tasting session, hosted by in-house experts. The ‘explorer’ package, costing £35 per head, will include six different wine options and accompanying cheese and charcuterie. Bespoke packages can also be tailored to customer preferences.
HOUSEHOLD TAKEOUT: Bringing personalised offers to customers in their leisure time, will strengthen the brand-customer relationship and create positive brand associations and affinity.
It’s been a busy few months at Household as projects wrap up for the year. Our client Centra won the IGD National Store of the Year Award, while our client Supervalu won the National Store of the Year at the Retail Excellence Awards, the first supermarket to ever win in this category. In other Household news, we’ve partnered with regional food hero, Ludlow, to create a new brand identity, reaching national and international food lovers with the best of British produce fresh from the farm.
RESERVE DON’T WAIT
Plentiful | US
16,1065 NYC residents actively use the Plentiful app. (Plentiful, 2017)
The Plentiful app gives back time and dignity to food bank users, with an Open Table style reservation system that tackles hours wasted waiting for hours in line for handouts. The system works via text, making it accessible for those without smart phones. Smart data will be used to understand under-served areas, improve the overall efficiency of the food banks and meet demand patterns.
HOUSEHOLD TAKEOUT: App data is key to faster, better service, but digital offers must be accessible to all, so that those most in need are not neglected.
Images courtesy of: Waitrose, The Telegraph and Corey Sipkin/York Daily News